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Krista
Chen
I started my career with a strong interest in marketing, particularly in digital and strategy. Here, you'll find a few of my favorite projects I've worked on over the years.
MARKETING WORK
Advertising Coursework
Creative Strategies | Media Planning | Campaigns
Drunk Elephant Campaign Plansbook
COMM 424 | Advertising Campaigns | Fall 2023
Restaurant Digital Strategy
COMM 372 | Digital PR | Spring 2023
Non-Profit Creative Strategy
COMM 421W | Advertising Creative Strategies | Fall 2022
OLIPOP Creative Strategy
COMM 421W | Advertising Creative Strategies | Fall 2022
Peloton Strategy Brief
COMM 422 | Advertising Media Planning | Fall 2021
Document Design Coursework
Technical Editing | Infographics | Presentations
Project CoLab
LDT 100 | World Technologies and Learning | Spring 2024
Green Marketing Guide
ENGL 418 | Adv Technical Writing and Editing | Fall 2023
AI in Marketing Trend Report
ENGL 419 | Adv Business Writing | Spring 2023
Guide to Matcha
ENGL 202C | Technical Writing | Summer 2021
Social Media Donor Campaign
Penn State Startup Week - Start-Me-Up Mini Challenge | March 2021
Startup Week at Penn State is an excellent opportunity for student innovators and self-starters to challenge their learning in a hands-on way.
During Startup Week 2021, I participated in the Start.Me.Up Mini Challenge — a one-week "freelance gig" working with real companies on real projects. I competed against other students to deliver a themed donor campaign for a local organization, the Penn State Student Farm.
I sought to utilize Instagram and Facebook in a thoughtful and strategic way, touching and informing potential donors with an end goal of fundraising $350K-$1.5M for the Student Farm.
I created a cohesive vision, slogan, brand kit, and timeline for the donor campaign; audience research and strategies were also included to ensure the campaign would reach specific audiences with impactful messages.
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Along with a plan, I also designed social media mock-ups for Instagram and Facebook — each post included a call to action, as well as an accompanying explanation.
For example, the image to the left had the following explanation: "Graphic geared towards alumni and parents of students who are concerned about education and facilities. Includes a technical map as well as pictures of current students and facilities."
Campus Involvement
Google Developer Student Club | Innoblue PSU | Epic Movement
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I have previously been involved in marketing and social media teams for various clubs and organizations, including the Google Developer Student Club, Innoblue, and Epic Movement. I created graphics, designed logos, edited short-form videos, and curated a cohesive online presence for each of the clubs.
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